Adstats: Mobile advertising
Mobile adspend among the nine largest markets reached $48bn in 2015. The US accounted for the majority, with spend of $21bn last year. US mobile adspend is expected to rise to $30bn this year, with 41% allocated to marketing across social platforms, and a further 40% dedicated to mobile search. Almost two-thirds (63.9%) of the US population is expected to access the internet daily via mobile devices this year, with most of their online time spent in-app. Worldwide, the majority of mobile adspend is for marketing on Android devices (54.9%), while consumer-packaged goods are the most frequently...