Marketing to families: Modern family attitudes
Helen Rose
the7stars
Traditional notions of 'family' are outdated. Families see themselves more as individuals, not a family group, and there are very different behavioural groups. Marketers need to identify and market specifically to each group; Helen Rose of the7stars highlights five of the most interesting and explains how advertises can reach them.
The marketing industry is saturated with stereotypes. From Millennial to mums, marketers are guilty of simplifying and generalising, which makes planners' lives easier, but to the detriment of their clients.
One of the trickiest groups to define is the family, which...