3D visualisation for online retail: factors in consumer behaviour

This work investigates the effect of 3D product visualisation on online shopping behaviour. A virtual shopping interface with product categories projected in both 2D and 3D was developed and deployed.

3D visualisation for online retail: factors in consumer behaviour

Andrew Wodehouse

University of Strathclyde

Mohammed Abba

Urban Cribs Limited

Introduction

The effect of online environments on consumer behaviour is a critical consideration for market research. Online shopping provides a highly convenient and increasingly prevalent platform for the delivery of the catalogue shopping experience, and retailers have continued to innovate, with the use of avatars, images and virtual exteriors to contextualise products (Alreck et al.2011). Increasing the level of surrounding context, such as service representatives and co-shoppers, has been highlighted as an important factor in improving presence in the virtual...

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