What's it to you? How consumers could soon control their own data
A tsunami of personal data could be made redundant to marketers and their agencies unless they come up with a new, open way of handling and trading it that puts consumers in the driving seat, data experts from two leading global brands say.
Shawn O'Neal, former global VP of people, data and analytics with Unilever UK, told the I-COM conference in Seville that regulation governing the collection, use and sharing of personal data would kill off many of the practices on which brands currently rely. And,...