Revving up sales: How Castrol got motorists and mechanics to tune in
An 'Internet of Things' gadget provided by Castrol to motorists who wanted to monitor the health of their cars has fuelled interest in an often-overlooked product category – and boosted sales for mechanics who signed up to the service.
The project, trialled in California and now being rolled out across the United States, won a prize at the Data Creativity Awards held at the I-COM Global Summit, held recently in Seville. The awards are designed to recognise the most creative people and companies achieving business...