Eight tips for integrating marketing and sales teams

Jessica Pishko

This event report outlines various ways in which marketing and sales teams can work together more effectively.

Eight tips for integrating marketing and sales teams

Jessica Pishko

Matt Heinz knows how to improve a company's B2B marketing: Integrate the marketing and sales teams … and do it right.

The president of Heinz Marketing in Seattle has worked in marketing and sales for nearly 15 years, implementing a variety of programs for B2B clients. More specifically, his eponymous enterprise includes testimonials from a client roster featuring Amazon, the Bill & Melinda Gates Foundation, Trulia and Seagate.

At the 2016 Demandbase Marketing Innovation Summit for B2B in San Francisco, Heinz offered eight tips for marketing organizations which hope...

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