How Singapore uses search for financial products

This piece explores the mobile and desktop search behaviours of Singaporeans when purchasing financial products.

How Singapore uses search for financial products

For more insight, read Think with Google's report '2015 State of Search: How Singaporeans are searching for financial products'.

The world is shifting under our financial feet. Singaporeans today rely on their smartphones to do everything from researching and choosing a credit card to depositing a check.

As consumer behaviors shift, our brands need to shift with them. Here are three trends to be on the lookout for and ways your brands can meet the needs of savvy Singaporean smartphone users.

1. Advertisers and providers can plan for the growth of...

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