LG Electronics' analytics approach: Keep it simple
Brooke Hemphill
While other organisations are opting for high-end data management platforms that interface with multiple add-ons and plugins, one of the world's biggest consumer electronics brands is keeping things simple.
Angus Jones, General Manager Marketing at LG Electronics Australia, revealed at the ADMA Technology Town Hall in Sydney that the brand has taken a perhaps unexpected approach to its analytics strategy: utilizing zero-cost software.
"We use a whole bunch of free stuff," said Jones of how the Korean-headquartered brand is approaching measurement and data in Australia. "Excel. We use Google Analytics. We...