Guide to advertising on Snapchat

This article provides information and guidance on how brands can use Snapchat to engage young audiences, as well as case studies of successful campaigns.

Guide to advertising on Snapchat

Snapchat messages typically disappear just seconds after being opened.

The question: Why is the app suddenly so attractive to marketers who, for decades, have insisted that building an impression takes time?

The answer: Dramatic growth in its audience and engagement levels – coupled with the increasing number of features provided for consumers and brands – make a strong case for Snapchat to become part of the marketing toolkit … especially when it comes to engaging young audiences.

Need to know

Snapchat does not regularly release usage statistics. But a few official figures include:

  • 110 million:...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands