Behavioural Economics Primer: Two modes of thinking: System 1 and 2
Crawford Hollingworth The Behavioural Architects
Behavioural economics
This article is part of Warc's Behavioural Economics Primer.
In recent years, psychologists have proposed a theory of dual systems of the mind: System 1 and System 2. The brain is not literally divided like this, but it is a useful analogy.
- System 1 is automatic, quick, intuitive, emotional and reactive.
- System 2 is conscious, effortful, logical, and deliberate.
System 1 and System 2 have evolved in us for quite different reasons and therefore function very differently. To illustrate...