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Alan Garth

Magazine ad revenues have turned round, and the publishers are turning to copy sales, targeting an additional 100m.

Press Here

Magazines seek second upturn

Alan Garth

Magazine ad revenues having turned around, the publishers are now turning to copy sales - and are targeting an additional 100m. If scant existing data and estimates are a guide, this will involve correcting a sharp recent downturn. Industry estimates put the 100m growth target on a current estimated base of 1bn, but if achieved the revenue produced will depend on whether monthlies or weeklies are the main growth point. Apart from the PPA's, one factor will be distribution, and particularly the speed with which more publishers adopt the bar coding....

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