Plan Norway: #StopTheWedding

This case study describes how Plan Norway, an NGO working for girls' rights, raised awareness about child marriage and its consequences among women, youth, politicians and the general public and recruited new supporters by making the problem feel closer to home.

Plan Norway: #StopTheWedding

Agency: Trigger Oslo

Brand: Plan NorwayAdvertiser: Plan NorwayCountry: Norway

Objectives

Plan Norway is a NGO working for girls' rights. In 2014 they wanted to raise awareness on child marriage and its consequences. Every day 39,000 girls become child brides. (This number have since the campaign ris They are forced to leave school before they complete their education, and are subject to physical and psychological violence, sexual violence and rape. They become susceptible to HIV infection and are often subject to very early pregnancies, which can be life threatening for mother and child. The moment a...

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