Sakker El Dekkene (Stop the Shop): Lebanon4Sale
Agency: Leo Burnett Beirut
Brand: Sakker El Dekkene (Stop the Shop)Advertiser: Sakker El Dekkene (Stop the Shop)Country: Lebanon
Objectives
In Lebanon, corruption is the norm and is deeply engraved in our culture. Corruption is a parallel economical system rooted in years and years of unlawful practices that unfortunately became a natural part of society's daily life.
The UN (2001) corruption assessment report on Lebanon was one of the earliest documents that illustrated the scale of corruption in the Lebanese Institutions and its devastating impact on the economy. It estimated that the...