Sanlam Financial Services: The One Rand Man: Connecting South Africans with their money, one rand at a time

This case study describes how Sanlam Financial Services, one of the largest financial services groups in South Africa, successfully created awareness around the importance of saving with the help of a video.

Sanlam Financial Services: The One Rand Man: Connecting South Africans with their money, one rand at a time

Agency: King James Group Cape Town

Brand: Sanlam Financial ServicesAdvertiser: SanlamCountry: South Africa

Objectives

Business Objectives:

To position Sanlam as a leading financial services company committed to creating a better financial future for all South Africans.

Marketing Objectives:

  • To position Sanlam's credibility and expertise as a relevant, contemporary financial services provider
  • To broaden consideration of the brand to a wider audience beyond its traditional base of older, affluent Afrikaans clients.

Communication Objectives:

  • To get South Africans talking about, and engaging...

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