Volvo UK: "Or By" - How two little words made Volvo's safety matter again
Agency: Grey UK
Brand: Volvo UKAdvertiser: Volvo Cars UKCountry: United Kingdom
Objectives
Volvo's problem: The safety brand, but every car is safe enough now
Volvo built its brand on safety. Its life-saving technologies1 consistently led the way.
But today safety is a hygiene factor: e.g. competitors have the same 5* Euro NCAP ratings2. Interest in car safety has declined3:
The task: Make safety matter again
So our brief was tough – how to make Volvo and its safety...