EXIT-Deutschland: Nazis against Nazis - Germany's most involuntary charity walk

This case study demonstrates how ZDK Gesellschaft Demokratische Kultur, an anti-Nazi charity, utilised digital and social media to spread the news about the campaign and drum up donations to the cause.

EXIT-Deutschland: Nazis against Nazis - Germany's most involuntary charity walk

Agency: GGH MullenLowe Hamburg

Brand: EXIT-DeutschlandAdvertiser: ZDK Gesellschaft Demokratische KulturCountry: Germany

Objectives

Right-wing extremism is still a growing movement, and significant problem, in Germany.

The scene has more than 25,000 members with 5,600 neo-Nazis1 ready to use violence - and this figure is on the rise. Once people are stuck in the marshes of right-wing extremism, it's hard to get back out again.

ZDK's small initiative EXIT-Deutschland is working against that problem. For the past 15 years EXIT has been successfully helping neo-Nazis who want to...

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