Johnnie Walker: Glass Car - Join the pact
Agency: Iris Worldwide
Brand: Johnnie WalkerAdvertiser: Diageo LebanonCountry: Lebanon
Creative effectiveness
Join The Pact is Johnnie Walker's global Never Drink and Drive campaign utilising Walker's sponsorship of the McLaren Mercedes F1 racing team. This global campaign originated from Singapore. Using the world's quickest and most advanced motorsport on the planet to promote a never drink and drive message posed a unique challenge that needed a finely balanced execution. We focused on control as our key message, delivered in a beautiful but impactful way. The film acts as a reminder of...