Vodafone: Between us
Agency: Y&R Istanbul
Brand: VodafoneAdvertiser: VodafoneCountry: Turkey
Objectives
As the only foreign brand in Turkish GSM market, Vodafone always has to go the extra mile in order to compete against local brands such as Türk Telekom & Turkcell. Accordingly Vodafone took lead the mission of "Turkey's digital transformation" by bringing its global power to the country. Digital transformation mission has broadened the competitor set of Vodafone across different categories such as home technologies (Bosch, Samsung, LG), adjacent businesses of handsets (Apple, Samsung); social media and comms (Google, FB, Twitter, Skype) and convergent entertainment platforms (Netflix,...