Melanoma Patients Australia: Melanoma likes me

This case study shows how Melanoma Patients Australia, an organisation focused on melanoma awareness, created a social media campaign that directly engaged with users.

Melanoma Patients Australia: Melanoma likes me

Agency: GPY&R Brisbane

Brand: Melanoma Patients AustraliaAdvertiser: Melanoma Patients AustraliaCountry: Australia

Objectives

Our task was to stop cancer from killing Australia's youth.

A few simple facts will demonstrate the gravity of the situation and the urgency with which Melanoma Patients Australia [MPA] needed to trial new ways of protecting young Australians from the sun thus preventing Australia's deadliest skin cancer.

Australia has the highest incidence of melanoma in the world, indeed it is often referred to as "Australia's national cancer'. Melanoma is the most serious form of skin cancer and is the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands