Melanoma Patients Australia: Melanoma likes me
Agency: GPY&R Brisbane
Brand: Melanoma Patients AustraliaAdvertiser: Melanoma Patients AustraliaCountry: Australia
Objectives
Our task was to stop cancer from killing Australia's youth.
A few simple facts will demonstrate the gravity of the situation and the urgency with which Melanoma Patients Australia [MPA] needed to trial new ways of protecting young Australians from the sun thus preventing Australia's deadliest skin cancer.
Australia has the highest incidence of melanoma in the world, indeed it is often referred to as "Australia's national cancer'. Melanoma is the most serious form of skin cancer and is the...