LiveOnNY: Long Live New York
Agency: Y&R NY
Objectives
LiveOnNY is a federally funded, nonprofit organ procurement organization dedicated to saving lives, providing comfort and strengthening legacies through organ, eye and tissue donation in the downstate New York Designated Service Area (DSA).
New York State was last in the country (50th out of 50 states) in percentage of residents registered as donors (Source: Donate Life America Annual Report, 2014. See footnote and Appendix A)1. The lack of enrolled donors contributes to a troubling reality: every 16 hours a New Yorker dies waiting for a lifesaving organ transplant (Source:...