Colgate Palmolive: Mouthguards

This case study shows how Colgate, an oral care brand, increased awareness to the brand and the issue of oral care through a high profile sports team endorsement campaign.

Colgate Palmolive: Mouthguards

Agency: GPY&R Sydney

Brand: Colgate PalmoliveAdvertiser: Colgate PalmoliveCountry: Australia

Objectives

'Parents just don't understand!' is not only a familiar song lyric, but also a sentiment echoed by children generation after generation. Why is it that a mother's protective instincts are at odds with children's naturally adventurous natures? It seems that by design, the universe has purposefully created the conditions for a battle between her protection and their appetite for risk.

This is a story about an idea that narrowed the gap between parents and children, by delivering a message about oral health in a common...

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