Colgate Palmolive: Mouthguards
Agency: GPY&R Sydney
Brand: Colgate PalmoliveAdvertiser: Colgate PalmoliveCountry: Australia
Objectives
'Parents just don't understand!' is not only a familiar song lyric, but also a sentiment echoed by children generation after generation. Why is it that a mother's protective instincts are at odds with children's naturally adventurous natures? It seems that by design, the universe has purposefully created the conditions for a battle between her protection and their appetite for risk.
This is a story about an idea that narrowed the gap between parents and children, by delivering a message about oral health in a common...