The Climate Reality Project: Why? Whynot?

This case shows how the Climate Reality Project, a project focused on climate change issues, was able to use digital channels to engage with a younger audience globally and encourage them to submit direct questions to UN leaders.

The Climate Reality Project: Why? Whynot?

Agency: GPY&R Sydney

Objectives

There is no longer any debate in the scientific community about climate change and its causes. More than 97% of scientists who have studied it conclude that the world is getting warmer as a result of human activity. Every National Academy of Science agrees. There is now more carbon dioxide in our atmosphere (398 parts per million as of April, 2014) than at any time in the last 800,000 years, and probably more than at any time in the last 4.5 million years. With higher carbon levels come higher temperatures. According to...

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