Charitable Foundation 'Change one life': Twin souls

This case study shows how Change One Life, a charitable foundation, increased Russia's adoption cases by using face-recognition and matching technology.

Charitable Foundation 'Change one life': Twin souls

Agency: Y&R Russia

Objectives

Finding orphans a family for life.

Every year, 15.000 orphans are adopted in Russia1. Many orphans however never find a home and are left to grow up in orphanages2. About a third of the orphans who get adopted return to orphanages because they can't integrate into their new families3.

"Change One Life" fund is a non-profit organization which sole purpose is to give kids from orphan houses better chances to be happily adopted in families.

One of the fund's core activities is the...

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