Ad Council: Love has no labels

This case study shows how the Ad Council, a non-profit U.S.

Ad Council: Love has no labels

Agency: R/GA New York

Brand: Ad CouncilAdvertiser: Ad CouncilCountry: USA

Objectives

Love Has No Labels set out to make Americans aware of implicit bias.

According to the Perception Institute1, most Americans consider themselves unprejudiced. However research shows that a high percentage of them unintentionally make snap judgments about people based on what we see, whether it's race, age, gender, religion, sexuality, or disability. This is called implicit bias. Once people are aware of this bias, they can then recognize it in themselves and do everything in their power...

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