Volvo US: The Greatest Interception

This case study shows how Volvo, the automaker, raised its profile in the US with a Super Bowl campaign on a limited budget.

Volvo US: The Greatest Interception

Agency: Grey New York

Brand: Volvo USAdvertiser: Volvo Cars USCountry: USA

Objectives

Volvo was getting ready to announce its next generation of cars, starting with the all-new XC90. This was the rebirth of Volvo and a make-or-break year for the brand. It was time to get people reengaged so they would be receptive to what was coming next.

We knew that people weren't going to organically start talking about Volvo. We wanted to rekindle the love that consumers once had for the brand.

Northstar 2014 Brand Tracker: Spontaneous Awareness

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