The Akanksha Foundation: Sustained
Agency: Ogilvy & Mather Mumbai
Brand: The Akanksha FoundationAdvertiser: The Akanksha FoundationCountry: India
Objectives
At 400 million, India has the world's largest child population today1, of which a staggering 8.1 million underprivileged children in the age group of 6-14 years do not go to school2.
Small fish in a big pond
'Akanksha' is an education based NGO with a mission to provide high-quality education to underprivileged children. The organization operates 16 schools in India – at Mumbai and Pune3. Their model is based on...