EDF: Electric Saga
Agency: Havas Worldwide Paris
Brand: EDFAdvertiser: EDFCountry: France
Our challenge
Every day, more than 24 million French people use the electricity distributed by EDF without a second thought for the brand behind that electricity. Worse still, they only think about their electricity supplier when it comes to paying bills, reading the meter or changing contract. They never see that same supplier as a provider of solutions.
To help EDF diversify its business, we had to help the company transition from being a simple supplier of electricity to a supplier of innovative services that helps people...