EDF: Electric Saga

This case study shows how EDF, a French energy company, diversified its business away from just providing electricity - and became instead a well-known supplier of innovative services.

EDF: Electric Saga

Agency: Havas Worldwide Paris

Brand: EDFAdvertiser: EDFCountry: France

Our challenge

Every day, more than 24 million French people use the electricity distributed by EDF without a second thought for the brand behind that electricity. Worse still, they only think about their electricity supplier when it comes to paying bills, reading the meter or changing contract. They never see that same supplier as a provider of solutions.

To help EDF diversify its business, we had to help the company transition from being a simple supplier of electricity to a supplier of innovative services that helps people...

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