How US food brands are leveraging consumer insights to engage Moms and families

This report describes how food brands have leveraged consumer insights to effectively engage with Moms and families in North America.

This report describes how food brands have leveraged consumer insights to effectively engage with Moms and families in the United States and North America.

1. Moms are looking for 30-minute solutions to mealtimes

Knorr, the Unilever-owned savoury foods brand, used qualitative and quantitative research to uncover key insights about its target audience – Canadian mothers with children under 12.

2. Issues beyond food, such as child development, can be a key purchase driver

Kellogg's, the cereal manufacturer, embarked upon a shopper marketing campaign to engage with, and drive sales, among Walmart's core shopper: budget-conscious moms with a young family. Kellogg's...

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