Brand Anthropomorphism Online is Personal
Michael Donohoo, Strategy & Insights Planner, MEC Sydney
How should marketing adapt to the era of personalisation?
This essay was entered into The Admap Prize 2016. For more information visit the Prize page.
Have you ever been a frustrated customer? A customer that feels as though the brand you are dealing with doesn't care, doesn't know you at all and lacks that personal connection? Of course you have. We have all experienced the ordinary, been left disappointed and consequently shopped elsewhere.
It's no secret that as consumers we expect personalised service in...