From Zero to Hero: How Rolls-Royce took flight on social media

This case study shows how Rolls-Royce, an engineering company, increased its brand profile and consumer engagement in the UK by drastically improving its online presence.

From Zero to Hero: How Rolls-Royce took flight on social media

Beverley Mail and Anna King

Campaign details

Brand: Rolls-RoyceBrand owner: Rolls-Royce Holdings plcLead agency: You AgencyCountry: United KingdomIndustry: Industrial & manufacturingChannels used: Social mediaMedia budget: Up to 500k

Executive Summary

This case study describes the launch of a hugely influential engineering company into the world of social media.

As a household name, active in over 50 countries, Rolls-Royce was known and loved worldwide. However, it was often confused with Rolls-Royce motor cars and has the reputation...

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