Sony Pictures Entertainment: Goosebumps – Movie magic comes to life
Campaign details
Brand: Sony Pictures Entertainment - GoosebumpsBrand owner: Sony Pictures EntertainmentLead agency: UMCountry: United StatesIndustry: Films & moviesChannels used: Social mediaMedia budget: 500k - 1 million
Executive Summary
Our business objective was to drive movie ticket sales and open #1 at the box office for GOOSEBUMPS in the USA.
To achieve that, we needed to create a personal and immersive experience that would reinvigorate existing GOOSEBUMPS franchise fans and excite new...