Sony Pictures Entertainment: Goosebumps – Movie magic comes to life

This case study shows how Goosebumps, a series of horror fiction children's books, successfully earned the #1 spot in the US box office sales using an artificial intelligence model.

Sony Pictures Entertainment: Goosebumps – Movie magic comes to life

Jason Yoong and Deborah Gaudette

Campaign details

Brand: Sony Pictures Entertainment - GoosebumpsBrand owner: Sony Pictures EntertainmentLead agency: UMCountry: United StatesIndustry: Films & moviesChannels used: Social mediaMedia budget: 500k - 1 million

Executive Summary

Our business objective was to drive movie ticket sales and open #1 at the box office for GOOSEBUMPS in the USA.

To achieve that, we needed to create a personal and immersive experience that would reinvigorate existing GOOSEBUMPS franchise fans and excite new...

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