Nutella: 2015 World Nutella Day
Sung Yung
Campaign details
Brand: NutellaBrand owner: Ferrero SpALead agency: SapientNitroCountry: United StatesIndustry: ConfectioneryChannels used: Events & experiential, Games & competitions, Internet - microsites, Online video, Social media, Word of mouth, advocacyMedia budget: 500k - 1 million
Executive Summary
Have you ever loved something so much you thought it deserved a holiday? An American blogger named Sara Rosso did. That's why she founded World Nutella Day on February 5, 2007.
In 2015, Sara transferred World Nutella Day to Nutella to help it...