The Coca-Cola Foundation: A World of We
Campaign details
Brand: Coca-ColaBrand owner: The Coca-Cola CompanyLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agencies: UM MENA, DubaiCountry: United Arab EmiratesIndustry: Carbonated soft drinksChannels used: Content marketing, Events & experiential, Games & competitions, Mobile & apps, Online video, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
Arab Youth across the Middle East are often misunderstood.
But, 63% want to live a meaningful life, defying the stereotypes seen in media and...