Eatsmart Snacks: "Chip" media campaign
Nat Thomson, Teddy Quinn and Kate Daggett
Campaign details
Brand: Eatsmart SnacksBrand owner: Snyder's-LanceLead agency: TenthwaveCountry: United StatesIndustry: Savoury snacks, potato chipsChannels used: Internet - display, Mobile & apps, Online video, Social media, Word of mouth, advocacyMedia budget: 500k - 1 million
Executive Summary
Eatsmart is one of many better-for-you snacks that have come to market in the past ten to fifteen years, as food companies introduce less-processed snacks to match consumer trends in healthier eating. A tiny brand with 1% or...