Coca-Cola: The Social Coke Studio

This case study shows how Coca-Cola used its teen audience's love of music with a social media campaign, launched in the Middle East, and featuring both Arab and Western artists.

Coca-Cola: The Social Coke Studio

Tahaab Rais

Campaign details

Brand: Coca-ColaBrand owner: The Coca-Cola CompanyLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agencies: UM MENA, DubaiCountry: United Arab EmiratesIndustry: Carbonated soft drinksChannels used: Content marketing, Games & competitions, Internet - display, Mobile & apps, Online video, Product placement, Public relations, Social media, Word of mouth, advocacyMedia budget: 500k - 1 million

Executive Summary

Music is a passion point for youth in the MENA region.

Coke Studio was created by Coca-Cola in MENA bringing the best of...

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