How Amnesty International took on the UK government, and won
Campaign details
Brand: Amnesty International UKBrand owner: Amnesty InternationalLead agency: VCCPContributing agencies: Forward MediaCountry: United KingdomIndustry: Charities & voluntary organisations,Government, social policyChannels used: Content marketing, Events & experiential, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
Founded in London in 1961, Amnesty International is the world's leading human rights activist group, tackling issues all over the globe. But in...