Mozilla Firefox: How Mozilla unified Africa to penetrate the market and launch the best mobile device in the continent in 2015
Efrem Yamamoto de Paiva and Tinhinane Meziant
Campaign details
Brand: Mozilla FirefoxBrand owner: MozillaLead agency: Re-UpCountry: AfricaIndustry: Information technology, high-tech, Mobile & cell handsetsChannels used: Content marketing, Events & experiential, Internet - microsites, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
By the end of 2014 Mozilla launched Firefox OS in the African continent, to democratize the smartphone and take advantage of...