OREO: Wonder vault

This case study explains how Oreo, a snack food brand, successfully introduced three new products and increased brand equity in the US using a 360 VR video experience.

OREO: Wonder vault

Ryan McDaid and Lee Maicon

Campaign details

Brand: OREOBrand owner: MondelezLead agency: 360iCountry: United StatesIndustry: ConfectioneryChannels used: Events & experiential, Internet - display, Online video, Public relations, Social mediaMedia budget: 500k - 1 million

Executive Summary

Red Velvet, Cinnamon Bun, Filled Cupcake... what do these baked goodies have in common? They're all OREO cookie flavors.

Every year OREO releases 3 to 5 new flavors. While each release has successfully driven buzz and sales for the brand, 360i was challenged to tell a bigger story...

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