Tesco: Toy testers

This case study shows how Tesco, a supermarket brand, successfully launched its UK Christmas campaign by marrying a previously used campaign strategy with a trending online content model.

Tesco: Toy testers

Becky Dailey

Campaign details

Brand: TescoBrand owner: TescoLead agency: Mediacom, BBHCountry: United KingdomIndustry: Supermarkets & grocery storesChannels used: Online video, Social mediaMedia budget: Up to 500k

Executive Summary

Background

As the nation's biggest supermarket, Christmas is an enormous trading and brand-building opportunity for Tesco. As one of the 'big four' (Tesco, Sainsbury's, Asda and Morrisons), we had a task to create cut through content for Tesco that would both entertain and be effective enough to trade off the back of.

Goal

Adults get nervous...

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