Tesco: Toy testers
Campaign details
Brand: TescoBrand owner: TescoLead agency: Mediacom, BBHCountry: United KingdomIndustry: Supermarkets & grocery storesChannels used: Online video, Social mediaMedia budget: Up to 500k
Executive Summary
Background
As the nation's biggest supermarket, Christmas is an enormous trading and brand-building opportunity for Tesco. As one of the 'big four' (Tesco, Sainsbury's, Asda and Morrisons), we had a task to create cut through content for Tesco that would both entertain and be effective enough to trade off the back of.
Goal
Adults get nervous...