Mentos: Mentos Mentors
Tom Hargreaves
Campaign details
Brand: MentosBrand owner: PerfettiLead agency: BBH LondonCountry: United KingdomIndustry: ConfectioneryChannels used: Social mediaMedia budget: Up to 500k
Executive Summary
In 2015 Mentos had just released their new brand positioning - Fresh Connections. The idea was based on the insight that Mentos acts as 'a little help to connect' in a world where people are struggling to meet new people.
There are a lot of hollow brand ideas out there and Mentos wanted to make sure this wasn't one of those...