OGX Beauty: Bad ass hair day

This case study shows how OGX, a haircare brand, took on larger rivals in the haircare product market, increasing both sales and brand awareness in the US with a personalised social media campaign.

OGX Beauty: Bad ass hair day

Meg Roberts

Campaign details

Brand: OGXBrand owner: Vogue InternationalLead agency: 22squaredCountry: United StatesIndustry: Hair careChannels used: Content marketing, Internet - display, Internet - microsites, Internet - search, Online video, Social media, Word of mouth, advocacyMedia budget: 500k - 1 million

Executive Summary

Big beauty brands have an ugly habit of telling women what to change about their hair. But OGX is not a big beauty brand. So we set out to change women's mindsets. We encouraged them to rock the look...

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