The Swedish Part Model (TCO): Business like a Swede

This case study explains how the Swedish Part Model (SPM), a Swedish business organisation mediating between trade unions and employers, successfully raised brand awareness among young professionals by mixing music and social media.

The Swedish Part Model (TCO): Business like a Swede

Andreas Lönn, Stephanie Moradi, Channa Rogsten, Camilla Westman et al

Campaign details

Brand owner: TCOLead agency: ANR BBDOCountry: SwedenIndustry: Government, social policyChannels used: Email marketing, Internet - display, Online video, Public relations, Social media, Word of mouth, advocacyMedia budget: No budget

Executive Summary

Compared to many other parts of the world, Sweden has one of the World's best working conditions, thanks to the Swedish Part Model (SPM) system. Even though the benefits of the system are highly appreciated by...

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