The Swedish Part Model (TCO): Business like a Swede
Campaign details
Brand owner: TCOLead agency: ANR BBDOCountry: SwedenIndustry: Government, social policyChannels used: Email marketing, Internet - display, Online video, Public relations, Social media, Word of mouth, advocacyMedia budget: No budgetExecutive Summary
Compared to many other parts of the world, Sweden has one of the World's best working conditions, thanks to the Swedish Part Model (SPM) system. Even though the benefits of the system are highly appreciated by...