Royal Canin: Pet calendar 2016

This case study shows how Royal Canin, a pet nutrition brand, successfully launched one of its first digital campaigns for the Indian market by encouraging user participation.

Royal Canin: Pet calendar 2016

Campaign details

Brand: Royal CaninBrand owner: Mars PetcareLead agency: TrackDDB MumbaiCountry: IndiaIndustry: Convenience, readymadeChannels used: Email marketing, Internet - display, Internet - microsites, Social mediaMedia budget: Up to 500k

Executive Summary

Royal Canin, a global leader in advanced pet nutrition, addresses specific pet needs through extensive scientific study and dialogue with pet-care professionals and pet owners. The brand had just started exploring the digital medium. As part of its philosophy, Royal Canin strictly avoids humanisation of pets across its communication. Within these...

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