Umpf and CANIDAE: The world's first dog selfie mirror
Alessandra Gritt
Campaign details
Brand: CANIDAEBrand owner: Pedigree WholesaleLead agency: UmpfCountry: United KingdomIndustry: PetcareChannels used: Events & experiential, Magazines - consumer, Newspapers, Public relations, Social media, TelevisionMedia budget: Up to 500k
Executive Summary
The Dog Selfie Mirror, created by Umpf for CANIDAE, was a world first. It exceeded each of its objectives and demonstrated outstanding return on investment, especially for a new-to-the-UK brand.
The on-stand activity and face-to-face interactions at Crufts converted to a bank of online content...