Monster Worldwide: Leveraging Facebook as a performance medium

This case study demonstrates how Monster, one of the largest employment websites in the world, generated quality jobseekers' registrations in India with the help of targeted creative ads, messaging and the online medium.

Monster Worldwide: Leveraging Facebook as a performance medium

Nisha Kapoor, Mithun Mukherjee, Alisha Gupta and Disha Baral

Campaign details

Brand: MonsterBrand owner: Monster IndiaLead agency: OMDContributing agencies: FacebookCountry: IndiaIndustry: Employment, recruitment, staff, Websites, online services, appsChannels used: Social mediaMedia budget: Up to 500k

Executive Summary

Monster wanted to explore new avenues in order to increase the overall reach and conversions for Monster in an innovative way. Monster has always focused on search like other performance-based clients since it happens to generate quality registrations.

The challenge...

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