Slurpee: Slurpee tastes like…
Natasha Leporis
Campaign details
Brand: SlurpeeBrand owner: 7-ElevenLead agency: IsobarCountry: AustraliaIndustry: Iced drinksChannels used: Online video, Social mediaMedia budget: Up to 500k
Executive Summary
Each year, Slurpee runs Flavour Fest: a 13-week-long flavour extravaganza when 13 new flavours are introduced into 7-Elevens around Australia. The challenge was to use social media to create excitement around each new flavour and help Slurpee stand out in a market full of impersonators.
But there was a problem: people cannot see what Slurpee tastes like. To solve...