Deakin University: VCE Stress Break: How a social strategy of mischief and mayhem attracted unprecedented attention and reduced stress amongst 'freaked out' year 12 students
Michaela Futcher and Andrew Reeves
Campaign details
Brand: Deakin University - School Leavers/UndergraduateBrand owner: Deakin UniversityLead agency: The RoyalsCountry: AustraliaIndustry: Educational, universitiesChannels used: Email marketing, Online video, Outdoor, out-of-home, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive Summary
In October 2015, we locked a robot, ghost, hot dog and a sloth in a studio for a week, armed them...