Almarai: The best milk cannot be bought
Ahmad Abu Zannad
Campaign details
Brand: AlmaraiBrand owner: AlmaraiLead agency: Leo Burnett KSACountry: United Arab EmiratesIndustry: Dairy products, fats, oilsChannels used: Content marketing, Online video, Public relations, Social mediaMedia budget: Up to 500k
Executive Summary
The challenge was to restore the reputation of Almarai after a boycott campaign was launched online in reaction to an increase in prices on its dairy products. Our objective was to change the negative online conversation to a positive one by shedding light on a...